SPICMACAY or the Society for Promotion of Indian Classical Music and Culture Amongst Youth, founded in 1977 by ‘Padma Shri’ Dr. Kiran Seth, Professor-Emeritus at IIT-Delhi is a completely volunteer-driven Classical Arts movement whose objective was and is to increase awareness about different aspects of Indian heritage arts in the minds of young children and adults alike.

SPICMACAY’s intention is to enrich the quality of formal education by increasing awareness about different aspects of Indian heritage and inspiring the young mind to imbibe the values embedded in it. It seeks to inspire youth through experiencing the mysticism embodied in the rich and heterogeneous cultural tapestry of Indian and World Heritage, with a hope that the beauty, grace, values and wisdom embodied in these arts will influence their way of life and thinking and inspire one to become a better human being. For this, the most accomplished artistes of the country render programmes of Indian classical music and dance, folk, poetry, theatre, traditional paintings, crafts & yog primarily in schools and colleges. In 2011, SPIC MACAY was awarded the Rajiv Gandhi Sadbhavana award in recognition of its contribution to youth development.

SPIC MACAY introduced of the lec-dem (lecture-demonstration) format to present Indian classical art forms in a comprehensive manner in front of today’s youth, which has given them an understanding of the basics of the classical art forms, and done away with the misconception that classical arts are difficult to understand. To give our artistes a chance to undertake an inward journey and reach depths of performance (taking us along too), we endeavour to organise performances in an ambience conducive for touching the highest heights, both by the artists and the rasikas.